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A family’s passion for charismatic service blended with surprising artistry. Bold colours. Daring design. Industrial strength brought to life in an evocative underwater world. Bursts of blues, indigo and sapphire. Rich dashes of orange. Giant fish morph into flying cars. The natural warmth of home imbued with unexpected twists and turns. Siam@Siam Design Hotel Pattaya immerses guests in a surreal world of folklore and fantasy, brought to life through the eclectic imaginings of a visionary artist. Each space is a canvas for his bold style, where vibrant colours inspired by modern pop culture are met by oversized installations and raw design. Drawing on the rich motoring heritage of the founding Phornprapha family, cars – and their component parts – feature prominently, but so too does the ocean and its magical depths. Vivid underwater scenes entwine with Siam@Siam’s signature industrial style to create a curious mix that surprises and delights at every turn. Entering at the deepest part of the ocean, guests start their journey as the Phornprapha family started there’s 60 years previously. The Car Bar on the ground floor celebrates the world of automobiles and motoring but, true to style, adds a modern twist taking inspiration from the street-side car bars ubiquitous throughout Thailand. Jeeps, rickshaws – and even a flying car (suspended form the ceiling as a light fixture) – are used as playful decorative elements, while the outdoor area, with its car seats, tents and lawn chairs, evokes a rustic campsite or backyard environment. Completing the car-themed experience are lamps made from tricycles, street-inspired walls and maps across the ceiling. Guests can admire this intriguing space while sampling cocktails served in over-sized buckets accompanied by traditional Thai street snacks with a twist. In the background, the smooth sound of live blues and acoustic music adds to the relaxed mood. Exploring higher, the tone becomes bolder and more colourful, as the ocean’s vibrant marine life comes into focus. Winding their way across multiple floors, the 268 guestrooms and suites are led by bold hues of orange, green, blue or yellow; each colour representing elements of nature, the ocean and industry. Quirky design features and recycled materials are met by home comforts and modern amenities to create highly appealing spaces for guests to relax in at their leisure. If the guestrooms provide a hint of the underwater world, The Big Fish on the 6th Floor plunges you headfirst into its fantastical depths. An all-day international dining outlet with a difference, an oversized fish takes centre stage, while jellyfish lamps adorn the ceiling and a fish tail shapes the bar. Adding to the mix are industrial design elements inspired by naval ships and submarines. Mirroring the design, guests can indulge in a wide selection of freshly prepared Thai and international style seafood. Even late-night hunger pangs can be satisfied with an after-hours menu (22:00 onwards), from which guests can enjoy a selection of dishes prepared à la minute by our expert chef. The ocean theme extends to the Function Rooms – the highest meeting space in Pattaya. Designed to recreate an underwater cave, smooth lines and playful textures take their cues from coral reefs and fish fins, while a dominant palette of ocean blue enables a calming environment for brainstorming and creative thought. On the 24th and 25th floors you finally emerge from this watery fantasy amidst the mythical forest of The Roof Mixology. Inspired by the Himmapan legend, The Roof evokes a magical, dream-like experience and acts as a reminder of Siam@Siam’s distinctly Thai roots. Pastel shades and warm, earth tones frame the stunning double-level pool, which is surrounded by rich greenery and star-patterned lighting. The forest theme continues in The Roof Restaurant where guests can enjoy seasonal gastronomy under a gazebo. For a more relaxed affair, The Roof Wet Edition on the 24th floor combines poolside dips with international tapas and mixologist-designed cocktails, or head a level up to The Roof Chilled Edition, where a picnic hamper of authentic French or Thai cuisine is the perfect accompaniment to the nightly open-air movies. As if to guide guests back home, The Roof is also home to a beacon of light – in the form of a lighthouse – which shines brightly across the Pattaya night sky, while a traditional Thai bell temple takes pride of place at the highest point of the building. An enchanting journey from beginning to end, Siam@Siam Design Hotel Pattaya offers an altogether different hospitality experience. A celebration of the individual spirit, of raw imagination and original design, it is removed of formality or pretence, creating an environment where guests can relax and be themselves.

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